Last updated: May 1, 2026. Questions? Contact us at support@theprimereservefund.com.
Prime Reserve Fund LLC ("Prime Reserve Fund," "we," "us," or "our") is committed to safeguarding the privacy of every individual who visits our website, subscribes to our research, or otherwise interacts with our publishing services. This Privacy Policy describes the categories of personal information we collect, how we use and share it, and the rights you have with respect to that information.
We collect personal information you provide directly to us — such as your first name, last name, email address, mobile number (if you opt in to SMS alerts), and subscription preferences — when you subscribe to The Reserve Letter or contact us. We also automatically collect technical information (IP address, browser type, device identifiers, pages visited) through cookies and similar technologies when you use our website.
We use the information we collect to deliver our research publications and SMS alerts that you have requested, respond to your inquiries, improve our website and content, comply with applicable laws, and — with your consent — send you relevant educational material.
We do not sell your personal information. We share information only with: (a) trusted service providers that help us operate our publishing platform (e.g., email service providers, SMS gateway, analytics platforms, hosting providers), under strict confidentiality and data-processing obligations; (b) regulators or law enforcement when required by law; and (c) successors in interest in connection with a merger or sale of our business.
If you opt in to our SMS alert program, we collect your mobile phone number and number-related metadata (such as carrier, opt-in timestamp, and consent record) solely to deliver the messages you have authorized and to comply with applicable telecommunications regulations. Your mobile number and SMS opt-in consent data are not shared, sold, leased, rented, or otherwise disclosed to any third parties or affiliates for marketing or promotional purposes. The only third parties who may process this information are the SMS gateway providers and aggregators who deliver our messages on our behalf, and they are contractually prohibited from using it for any purpose other than message delivery. You can revoke your SMS consent at any time by replying STOP to any message.
We employ administrative, technical, and physical safeguards designed to protect your personal information, including encryption in transit, role-based access controls, and ongoing monitoring. No system is impenetrable, but we work to maintain a security posture consistent with the standards expected of a modern publisher.
Depending on your jurisdiction, you may have the right to access, correct, delete, or port your personal information, and to opt out of certain uses and disclosures. To exercise these rights, contact us at support@theprimereservefund.com. We will respond within the timeframes required by applicable law.
If you are a California resident, you have the right under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), to: (a) know what categories of personal information we collect, the sources from which it is collected, the purposes for which it is used, and the categories of third parties with whom it is shared; (b) request a copy of the specific pieces of personal information we hold about you; (c) request correction of inaccurate personal information; (d) request deletion of your personal information, subject to certain legal exceptions; (e) opt out of the "sale" or "sharing" of your personal information (we do not sell personal information, and we honor recognized Global Privacy Control signals); (f) limit our use of sensitive personal information; and (g) not be subjected to retaliation or discrimination for exercising any of these rights. To submit a request, visit our Do Not Sell or Share My Personal Information page or email support@theprimereservefund.com. We will verify your identity using reasonable methods before responding and will reply within 45 days, with one 45-day extension available where permitted by law.
Our research content may occasionally contain links to third-party products and services. In certain cases, Prime Reserve Fund LLC may receive a referral fee, affiliate commission, or other compensation if you sign up for, purchase, or otherwise act on those links. We disclose these relationships in compliance with the Federal Trade Commission's "Guides Concerning the Use of Endorsements and Testimonials in Advertising" (16 C.F.R. Part 255). Affiliate relationships do not influence our editorial judgment: we only link to products or services our research team believes are genuinely useful, and we never accept payment in exchange for favorable coverage. Where an affiliate link appears, we will clearly mark it as such. You are under no obligation to use any affiliate link.
We retain your personal information for as long as your subscription is active, plus 12 months thereafter. If you unsubscribe from all of our communications, we will retain a minimal suppression record (typically your email address and/or hashed mobile number) for as long as necessary to honor your opt-out and to prevent future unwanted contact — generally indefinitely, in compliance with anti-spam and consumer-protection laws. Other personal information will be deleted or anonymized within 24 months of your last interaction with our services, except where longer retention is required by law. Specifically for our mobile messaging program, SMS consent records and opt-in data are retained for a minimum of 4 years from the date of consent. SMS opt-out and revocation records are retained for a minimum of 10 years.
Our website uses cookies and similar technologies for functionality, analytics, and marketing. You can manage your preferences through your browser settings. Disabling certain cookies may impair website functionality.
Our services are not directed at children under 18, and we do not knowingly collect personal information from them. If you believe a child has provided information to us, please contact us so we can promptly delete it.
We may update this Privacy Policy from time to time. Material changes will be communicated through our website or by email to subscribers. Continued use of our services after such updates constitutes acceptance.
Questions about this Privacy Policy? Contact us at support@theprimereservefund.com or by mail at: Prime Reserve Fund LLC, 8 The Green Suite B, Dover, DE 19901.